Our Company

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Founded in 1997, Araca has grown into a renowned theatrical production and brand management company with over 250 dedicated employees and operations positioned around the world.

Araca works closely with new and established music, entertainment licensing, sport and theatrical clients to manage intellectual property and identify retail solutions carefully tailored to support the marketing strategy of each property.


As producers, our mission is to create entertainment that is artistically compelling to our audience and financially successful for our investors.

As brand innovators, our mission is to enrich our clients’ brand strategies and engage their fans globally by delivering top-quality products across varied and unique distribution channels.